Directional · Substack subscriber data + basic traffic proxy · GA4 will confirm
Substack subs
88
confirmed
Clicked to SA
~34
~39% · directional
Signed up
~12
~35% of clicks · dir
Session 2
~8
~67% of signups · dir
Compounding
~3
~38% of S2 · dir
The gap that matters: Substack → signup is working. Signup → compounding is the unlock. The "exploring" bucket is where Substack-sourced users are landing. Onboarding is the lever.
Post-level performance
Posts driving signups · Substack data
Confirmed open/restack data · signup attribution directional
Conversation weight
Per-session weight tracking
Weight isn't yet stored per session in the vault. When it is, this panel shows weight trajectory per user — the clearest signal that the known-operator machine is working.
Instrument to unlock
Depth proxy · directional
Session frequency as weight signal · higher cadence = higher investment
Compounding
8.8↑
Activating
5.4→
Exploring
2.8—
What we're watching for
Signal: working
Compounding users return within 48h without prompt. Session count accelerates in weeks 2–3.
Signal: watch
Activating users plateau around session 4–5. If they don't cross into compounding by session 8, they rarely do.
Signal: instrument
Per-session weight stored in vault → this whole pane becomes confirmed data. One schema change.